We all heard the news: Chrysler is bankrupt and needs help from Uncle Sam. That’s never any fun. Now, the Obama administration has decided to cut Chrysler’s Ad budget 50 percent.

Judge Arthur Gonzalez says “Idle Plants? Why Market?” Meanwhile the company argues that in touch ties such as bankruptcy, the company needs to market just as much to keep them from falling on harder times and eroding the already battered Chrysler image.

The people at Chrysler say that they need to keep spending on Advertising to stress that it’s business as usual and “demonstrate a bright future ahead for Chrysler.” Yet some people consider “business as usual” as a bad thing. Business as usual is what got them to be bankrupt in the first place.

In an industry where economical, fuel-friendly, and functional cars are not only necessary but intelligent, Chrysler has fallen by the way-side unable to compete with the Japanese, German, and Korean cars that have been known to be reliable and cost-efficient. Arguably, when a company declares bankruptcy, they are asking to be saved by the government. When the government is giving a helping hand, can they really complain about how they decide to spend their money?

Some people say Chrysler needs to re-invent itself before it starts marketing a product that shouldn’t be on the streets and that can’t compete.